FreeBeginnerFoundations
Sales Foundations
The mindset, language and process behind every great salesperson.
6 hrs6 CPD hrsBeginnerCertificate
About this course
Start here. Build a rock-solid understanding of how modern sales really works — from the buyer's journey to running a confident first conversation. No experience needed.
What you'll learn
- Explain the modern B2B and B2C sales process end to end
- Map a buyer's journey and identify where deals stall
- Run a structured, confident discovery conversation
- Use a simple framework to qualify opportunities
Skills you'll gain
Sales processBuyer psychologyDiscoveryQualification
Curriculum
3 modules · 12 lessons
1
What modern sales really is
4 lessons
- Welcome to ExSell Academy6 min
- The myth of the 'born salesperson'9 min
- How buyers actually decide12 min
- Reflection: your sales story10 min
2
The sales process step by step
4 lessons
- The seven stages of a deal14 min
- Reading the buyer's journey11 min
- Qualifying with BANT and beyond13 min
- Module quiz10 min
3
Your first conversation
4 lessons
- Opening with confidence10 min
- Discovery questions that work12 min
- Practice: a 5-minute discovery call15 min
- Final assessment20 min
Keep going
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